# No ROI no Design (revisited)

- Link: https://www.solmesz.com/articles-en/no-roi-no-design-2
- Published: 2020-11-23T11:32:55-03:00
- Author: Sol Mesz

[_Leer en Español_](https://www.solmesz.com/blog/sin-roi-no-hay-diseno-2)

One of the first talks I gave in the UX world (almost 5 years ago already!) was 
called “No ROI: no UX”. And lately I found myself quoting that title very often.

As if by chance, last week, looking at Google analytics I saw that this presentation
was one of the most viewed last month, so I confirmed my suspicion that this topic
remains as heated now as it was back then.

So I went through the presentation to see what has changed and what stays the same
5 years on.

Based on many of the conversations I’ve had lately, I think that the need for Designers
to incorporate a business vision grows as the discipline matures, and that’s why
it still remains a hot topic.

Below are selected slides from the presentation that I think highlight the points
above. And below that, the full presentation.

#### 󠀁[Selected slides](https://www.solmesz.com/articles-en/no-roi-no-design-2#707795ca46f1d329d)󠁿

[⌊sin ROI no hay diseño. El valor de UX⌉⌊sin ROI no hay diseño. El valor de UX⌉[

[⌊no ROI no UX. Designing is making business decisions⌉⌊no ROI no UX. Designing 
is making business decisions⌉[

[⌊no ROI no UX. UX skills most sought after⌉⌊no ROI no UX. UX skills most sought
after⌉[

[⌊no ROI no UX. Business and Design⌉⌊no ROI no UX. Business and Design⌉[

[⌊no ROI no UX. Business and Design⌉⌊no ROI no UX. Business and Design⌉[

[⌊no ROI no UX. Design is business⌉⌊no ROI no UX. Design is business⌉[

[⌊sin ROI no hay diseño. Diseño y negocio⌉⌊sin ROI no hay diseño. Diseño y negocio⌉[

#### 󠀁[Full presentation](https://www.solmesz.com/articles-en/no-roi-no-design-2#adf59f2add8221a24)󠁿

** No ROI: no design ** from **[Sol Mesz](https://www.slideshare.net/solmesz)**