One of the first talks I gave in the UX world (almost 5 years ago already!) was called “No ROI: no UX”. And lately I found myself quoting that title very often.
As if by chance, last week, looking at Google analytics I saw that this presentation was one of the most viewed last month, so I confirmed my suspicion that this topic remains as heated now as it was back then.
So I went through the presentation to see what has changed and what stays the same 5 years on.
Based on many of the conversations I’ve had lately, I think that the need for Designers to incorporate a business vision grows as the discipline matures, and that’s why it still remains a hot topic.
Below are selected slides from the presentation that I think highlight the points above. And below that, the full presentation.
One of the first talks I gave in the UX world (almost 5 years ago already!) was called “No ROI: no UX”. And lately I found myself quoting that title very often.
As if by chance, last week, looking at Google analytics I saw that this presentation was one of the most viewed last month, so I confirmed my suspicion that this topic remains as heated now as it was back then.
So I went through the presentation to see what has changed and what stays the same 5 years on.
Based on many of the conversations I’ve had lately, I think that the need for Designers to incorporate a business vision grows as the discipline matures, and that’s why it still remains a hot topic.
Below are selected slides from the presentation that I think highlight the points above. And below that, the full presentation.
