Course
Metrics and Design
3 Live sessions, 100% online
+800
Participants
+25
Editions
+11
Countries
About this course
Designers have a contradictory relationship with metrics. On one hand, they understand the importance of understanding and managing them, but on the other they feel overwhelmed with numbers, not knowing where to start.
Moreover, they feel like they “don’t know about metrics” (you know much more than you think!).
The idea of this course is to bring designers closer to the world of metrics and make them feel comfortable handling numbers, KPIs, indicators, and dashboards. Furthermore, they can develop a metrics mindset that helps them design better.
Goal
The goal of this course is for designers to become familiar with metrics so they can apply them throughout the design process, from planning to delivery:
- Define success metrics in early stages to develop focus
- Make informed design decisions
- Defend and justify design decisions
- Show the impact of design decisions
Who is this course for?
This course is for those who want to become familiar with the world of metrics and develop the skills to incorporate them into design processes, including:
- UX/UI Designers
- Design team leaders
- UX Researchers
- Product Designers
- Content writers
Syllabus
Syllabus
Metrics and Design: the importance of metrics in the design process. What is a metric. What to measure, when to measure. The universe of metrics: classification and types of metrics. How to express a metric. Data vs information. Metrics value ladder. How to use metrics. The “Questions first” approach.
Exercise to be conducted in class.
Levels of metrics. The metrics workflow. Biases in working with metrics. How analyse metrics. Campbell’s Law. How to obtain insights. How to use metrics to argue design decisions. Data-driven design. Metrics frameworks. Full Loop Analytics Framework.
Exercise to be conducted in class.
The importance of effective presentation. Levels of value. Presentation formats. Report structure. Content structure and slide structure. Storytelling. How to demonstrate impact. Key elements of content. Friendly numbers. Data visualization. Writing tips.
Additional information
100% online
Para que puedas acceder
desde cualquier parte.
Clases en vivo
Para hacer preguntas y aprovechar la experiencia del docente.
Cupos limitados
Para una experiencia personalizada, cercana a la dinámica presencial.
Certificación
Al final del curso se entregará un certificado de compleción.
100% online
To adapt to any work environment.
Live sessions
To connect the content to current challenges.
Duration
3 Sessions, each running for 3 hours
Value
U$250
Certification
A certificate of completion will be provided.
What participants say
What participants say
Where participants work
Where participants work
Instructor
Instructor
Sol Mesz
This course is taught by Sol Mesz, who has over 20 years of experience as a digital product manager.
She helps companies improve product performance and business results by incorporating product vision into the design process. Additionally, she trains and up-skills teams and individuals to help them grow professionally.
She has worked for Fortune 10 companies, startups, and NGOs in the United States, Australia and Argentina. Some of the companies she has worked with include: Zurich, IBM, Santander, Movistar, MercadoLibre, and the Government of the City of Buenos Aires.
Instructor
Instructor
Sol Mesz
This course is taught by Sol Mesz, who has over 20 years of experience as a digital product manager.
She helps companies improve product performance and business results by incorporating product vision into the design process. Additionally, she trains and up-skills teams and individuals to help them grow professionally.
She has worked for Fortune 10 companies, startups, and NGOs in the United States, Australia and Argentina. Some of the companies she has worked with include: Zurich, IBM, Santander, Movistar, MercadoLibre, and the Government of the City of Buenos Aires.
I’m interested in this course
I’m interested in this course
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Workshop
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