March 2026
The data-driven fallacy
Leer la versión en Español It is often assumed that making decisions based on data — in other words, being “data driven” — leads to more objective decisions, and therefore better ones. But that ...
September 2025
AI strategy map
Leer la versión en Español aquí With the boom of artificial intelligence that we are experiencing (and suffering), in most companies there is a mandate to “start using AI.” Nobody really knows how or ...
March 2025
Design: cost, expense or investment?
(Leer en Español) In an organization, design can be seen as a cost, an expense, or an investment. How design is perceived directly impacts its influence, priority in resource allocation, and participation in strategy. Being ...
October 2024
The most critical and least validated product risk
(Leer en Español) When we develop a product or feature, it is important to consider the risks involved so we avoid investing time and resources in something that, at best, will need to be ...
The paradox of users
(Leer en Español)Users and product growthWhen analyzing product growth, we can identify distinct phases, each characterized by its own pace and dynamics of expansion.The way to monitor this growth is by tracking the number of ...
September 2024
How to Measure the ROI of UX: challenges and alternatives
(Leer en Español)A while ago I wrote about the ROI de UX. While that article was more "philosophical" in nature, I will take on a more practical approach here.But before discussing the ROI of UX, ...
