Product Design and Product Designer: demistifying buzzwords
Product Design and Product Designer are two trendy terms that are often used without a clear understanding of their meaning. The …
What is a product?
Product is a ubiquitous word: we talk about improving or designing a product, and there are also many roles focused on the product: product managers, product designers, product owners. But… what …
Sample blog post V2
Like it or not, Clients are always part of the design process.
But design decisions fall outside of the typical decisions they make. That’s why they make design decisions based on aesthetics, the competition, what …
Cómo ayudar a los clientes a tomar decisiones de diseño
Como Diseñadores, nuestra tarea principal es tomar decisiones de diseño. Pero a veces tenemos un desafío adicional, que es hacer que el cliente acompañe estas decisiones.
Lo que pasa es que en muchos casos, el …
How to define metrics with the “Questions first” approach
A common mistake when defining metrics is beginning the process by asking “what metrics do I need?” A “metrics first” approach results in (an endless) list of metrics that takes you out of focus.
In …
The Full Loop Analytics Framework
Part of my work in helping companies improve their products and services includes, naturally, analytics.
And so a few months ago, while creating a metrics dashboard for a client I had an epiphany: “if a …
Insights template
In my Product Design course one of the things that I emphasize the most is how to turn design into value for the business. And we go through …
No ROI no Design (revisited)
One of the first talks I gave in the UX world (almost 5 years ago already!) was called “No ROI: no UX”. And lately I found myself quoting that title very …
Law of diminishing returns, design and decision making
When I teach my analytics workshop a common question I get asked is “how do I improve my conversion rate?”. The thing is, that questions is answered with another question: how …
If you want to improve the funnel, just look outside the funnel
The natural focus of …