July 2024
Measuring vs. Understanding
(Leer en Español) During my design metrics class we were discussing the difference between output and outcome metrics when someone asked "the reason people drop off in the funnel, is an outcome or an output ...
April 2024
Product Design and Product Designer: demistifying buzzwords
(Leer en español) Product Design and Product Designer are two trendy terms that are often used without a clear understanding of their meaning. The main problem with both is that because they include the word ...
March 2024
What is a product?
(Leer en español) Product is a ubiquitous word: we talk about improving or designing a product, and there are also many roles focused on the product: product managers, product designers, product owners. But... what ...
January 2023
Sample blog post V2
Like it or not, Clients are always part of the design process. But design decisions fall outside of the typical decisions they make. That's why they make design decisions based on aesthetics, the competition, ...
March 2022
Cómo ayudar a los clientes a tomar decisiones de diseño
Como Diseñadores, nuestra tarea principal es tomar decisiones de diseño. Pero a veces tenemos un desafío adicional, que es hacer que el cliente acompañe estas decisiones. Lo que pasa es que en muchos casos, ...
September 2021
How to identify relevant metrics with the “Questions first” approach
Leer este post en Español A common mistake when trying to identify the relevant metrics to assess the performance of a product or a design is starting by asking “Which metrics should we use?” ...
