Course
Product Design
6 live sessions, 100% online
+800
Participants
+25
Editions
+11
Countries
About this course
Given the maturity level of UX in most companies, it is no longer sufficient for designers to focus solely on user needs. To add value to the organization and have a greater impact on the business, it is necessary to broaden the perspective and develop product and business competencies.
The goal of this course is to develop a broader design mindset – one that is more suitable for the current challenges of the UX role.
To achieve this, designers need to acquire 6 key skills:
- Product thinking: develop a product vision
- Business thinking: acquire business skills related to your role
- Data thinking: to incorporate metrics into the design process
- Product Design: designing with a product-focused approach
- Add value through design
- Articulate design with the rest of the organization
These skills will enable designers to meet the current expectations of organizations and progress steadily on their path to becoming Product Designers.
Who is this course for?
This training is intended for:
- UX/UI Designers
- Design team leaders
- UX Researchers
- Product Designers who have trained on the job and want to gain the conceptual tools to support the work they are already doing
- Content writers
Syllabus
Syllabus
Develop a Product mindset
What is a product? Products as systems. Product viability. Product life cycle and adoption cycle. Product development process. Product levels. Approaches to product design.
Develop a Business mindset
The three levels of Business. Competitive environment. Strategy and product levels. Innovation. Business and business models. Key aspects for product execution. Product experience.
How to incorporate metrics into the design process
Metrics and the design process. How to use metrics. Approaches in the use of data. Data-driven vs. data-minded. Data vs. information. How to identify relevant metrics. Hierarchy of metrics. Metric frameworks.
Applying the product vision to the design process
In this module we will see how to apply the skills learned in the previous modules. Tools for design decision-making. Tools and tool-ism: know how and when when to use them, use them correctly, and adapt them according to the needs.
From designing screens to solving problems
Turn requirements into business and design problems. Delivering solutions vs. delivering deliverables. Outputs and outcomes. Methodologies, activities, and tools to deliver value.
Articulating design with the rest of the organization
How to speak about UX in terms of business. Objective measures of design. Keys to integrating design with the rest of the organization. Design as a factor for success and competitive advantage. How to present design. How to integrate and reconcile design processes with the rest of the organization.
Additional information
100% online
Para que puedas acceder
desde cualquier parte.
Clases en vivo
Para hacer preguntas y aprovechar la experiencia del docente.
Cupos limitados
Para una experiencia personalizada, cercana a la dinámica presencial.
Certificación
Al final del curso se entregará un certificado de compleción.
100% online
To adapt to any work environment.
Live sessions
To connect the content to current challenges.
Duration
6 sessions, each running for 2.5 hours
Value
U$480
Certification
A certificate of completion will be provided.
What participants say
What participants say
"All of the content is highly applicable to my day-to-day, unlike other courses that are more theoretical. Additionally, the theory is complemented with real-life examples, which helps to solidify the concepts"
Virginia J, Bice Vida, Chile
"This course delivers more value than other certificate programs from Universities, which emphasize theory without concrete practical application. It is very concrete, and everything we learn is immediately applicable. It provides knowledge from theory and, above all, from practice"
Alvaro F, Ripley, Chile
" I learnd a lot of tools that help me add value to the Design practice. Speaking the language of business is vital, and I learned that I can talk about design in terms of metrics"
Felipe S, Sr. UX Designer, Chile
"In these 6 sessions, I learned more than in many years of career"
Carlos C, UX Lead, Argentina
"It summarizes the essential skills for the role of Product Design and provides many tips and ready-to-use tools. It's not just information to read; everything we learn is immediately actionable"
Jimena R, Quadminds, Argentina
"I feel more confident in the decisions I make and in the teams that I work with. The skills we learned help me become more employable and secure better positions"
Claudio L, UX Designer, México
"I was able to apply everything we learned immediately to my work"
Analía R, Design Lead, Argentina
"We have to learn to integrate ourselves with the rest of the organization. This course gave me tools to educate, evangelize, and build together better processes with other areas"
Claudio L, Banco BCI, Chile
Where participants work
Where participants work
Instructor
Instructor
Sol Mesz
This course is taught by Sol Mesz, who has over 20 years of experience as a digital product manager.
She helps companies improve product performance and business results by incorporating product vision into the design process. Additionally, she trains and up-skills teams and individuals to help them grow professionally.
She has worked for Fortune 10 companies, startups, and NGOs in the United States, Australia and Argentina. Some of the companies she has worked with include: Zurich, IBM, Santander, Movistar, MercadoLibre, and the Government of the City of Buenos Aires.
Instructor
Instructor
Sol Mesz
This course is taught by Sol Mesz, who has over 20 years of experience as a digital product manager.
She helps companies improve product performance and business results by incorporating product vision into the design process. Additionally, she trains and up-skills teams and individuals to help them grow professionally.
She has worked for Fortune 10 companies, startups, and NGOs in the United States, Australia and Argentina. Some of the companies she has worked with include: Zurich, IBM, Santander, Movistar, MercadoLibre, and the Government of the City of Buenos Aires.
I’m interested in this course
I’m interested in this course
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