Workshop
Full Loop Analytics Framework
6 live sessions, 100% online
+800
Participants
+25
Editions
+11
Countries
About this course
The Full Loop Analytics framework is a new metrics model that measures the performance of a product by integrating metrics from product, business, and user perspectives into a single dashboard.
This model moves organizations away from a fragmented view and towards a holistic perspective. In other words, it enables measuring outcomes, not just outputs.
Goal
The goal of this course is to learn how to use the Full Loop analytics framework to:
- Measure the performance of a product holistically by integrating metrics from product, business, and user into a single dashboard.
- Move away from siloed measurement to understand results at a global level.
- Align the entire organization around relevant and actionable metrics.
- Generate a common language and vision regarding metrics and product performance.
Who is this course for?
This course is intended for anyone who needs to measure the performance of a product, including designers, product people (product managers, product owners) or professionals from other areas such as marketing, digital channels, etc.
- For designers, this framework allows them to move beyond pixel management and engage in higher-level conversations.
- For product people and professionals from areas like marketing, digital channels, etc., it enables them to demonstrate the value they bring to the organization by measuring performance across the entire organization.
Syllabus
Syllabus
- Products as systems and how this influences measurement
- Problems with current measurement practices
- How the Full Loop Analytics Framework works and is used to comprehensively measure a product performance using metrics product, business, and user metrics
- How to use the Full Loop Analytics Framework to measure different initiatives
- Incorporating the framework into your workflow
- Usage examples
We will finish the workshop with a hand-on exercise to apply the framework.
Upon completion, attendees will have the basic knowledge to use the Full Loop Analytics Framework to apply it to their own projects.
Additional information
100% online
Para que puedas acceder
desde cualquier parte.
Clases en vivo
Para hacer preguntas y aprovechar la experiencia del docente.
Cupos limitados
Para una experiencia personalizada, cercana a la dinámica presencial.
Certificación
Al final del curso se entregará un certificado de compleción.
100% online
To adapt to any work environment.
Live sessions
To connect the content to current challenges.
Duration
6 sessions, each running for 2.5 hours
Value
U$480
Certification
A certificate of completion will be provided.
What participants say
What participants say
"It makes you consider the business aspect that as a designer you usually don't take into account. It helps you think globally"
"This is a very unique framework and it's extremely useful. Personally, I take away a lot to apply and practice, especially in my role as a designer"
"It empowers us as designers in front of other areas. It helps us to provide value as designers"
"It takes you out of silos. It gave me the foundation to discuss metrics with the rest of the organization in an iterative approach"
"It helps me see how usability affects other metrics like costs. It helps to empathize with other areas"
"It helps you be aware of the impact that design metrics have on other areas. It's a very good tool for opening conversations and developing a common perspective"
"It teaches you how to stay focused on your goals and not to add indicators that add noise. It helps you to find specific and relevant metrics".
"The workshop helped me put this framework into practice. It gives you a more holistic view of projects and helps to open conversations with business and product areas. It is highly recommended"
"One feels like business or marketing areas are the only ones measuring things. This framework invites you to talk to other areas and be aligned"
Where participants work
Where participants work
Instructor
Instructor
Sol Mesz
This course is taught by Sol Mesz, who has over 20 years of experience as a digital product manager.
She helps companies improve product performance and business results by incorporating product vision into the design process. Additionally, she trains and up-skills teams and individuals to help them grow professionally.
She has worked for Fortune 10 companies, startups, and NGOs in the United States, Australia and Argentina. Some of the companies she has worked with include: Zurich, IBM, Santander, Movistar, MercadoLibre, and the Government of the City of Buenos Aires.
Instructor
Instructor
Sol Mesz
This course is taught by Sol Mesz, who has over 20 years of experience as a digital product manager.
She helps companies improve product performance and business results by incorporating product vision into the design process. Additionally, she trains and up-skills teams and individuals to help them grow professionally.
She has worked for Fortune 10 companies, startups, and NGOs in the United States, Australia and Argentina. Some of the companies she has worked with include: Zurich, IBM, Santander, Movistar, MercadoLibre, and the Government of the City of Buenos Aires.
I’m interested in this course
I’m interested in this course
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