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The most critical and least validated product risk
(Leer en Español) When we develop a product or feature, it is important to consider the risks involved so we avoid investing time and resources in something that, at best, will need to be ...
The paradox of users
(Leer en Español)Users and product growthWhen analyzing product growth, we can identify distinct phases, each characterized by its own pace and dynamics of expansion.The way to monitor this growth is by tracking the number of ...
How to Measure the ROI of UX: challenges and alternatives
(Leer en Español)A while ago I wrote about the ROI de UX. While that article was more "philosophical" in nature, I will take on a more practical approach here.But before discussing the ROI of UX, ...