The data-driven fallacy
It is often assumed that making decisions based on data — in other words, being “data driven” …
AI strategy map
Leer la versión en Español aquí
With the boom of artificial intelligence that we are experiencing (and suffering), in most companies there is a mandate to “start using AI.” Nobody really knows how …
Design: cost, expense or investment?
In an organization, design can be seen as a cost, an expense, or an investment. How design is perceived directly impacts its influence, priority in resource allocation, …
The most critical and least validated product risk
When we develop a product or feature, it is important to consider the risks involved so we avoid investing time and resources in something that, at best, will need to be …
The paradox of users
Users and product growth
When analyzing product growth, we can identify distinct phases, each characterized by its own pace and dynamics of expansion.
The way to monitor this growth …
How to Measure the ROI of UX: challenges and alternatives
A while ago I wrote about the …
Measuring vs. Understanding
During my design metrics class we were discussing the difference between output and outcome metrics when someone asked “ …
Product Design and Product Designer: demistifying buzzwords
Product Design and Product Designer are two trendy terms that are often used without a clear understanding of their meaning. The …
What is a product?
Product is a ubiquitous word: we talk about improving or designing a product, and there are also many roles focused on the product: product managers, product designers, product owners. But… what …
How to identify relevant metrics with the “Questions first” approach
A common mistake when trying to identify the relevant metrics to assess the performance of a product or a design is starting by asking “Which metrics should we use?” …