Articles

“The kids are tired”

By |2022-01-27T12:59:19-03:00September 24th, 2017|

I have a big family. That means I have lots of cousins and family celebrations.

When I was a kid, whenever we were at a party and my father was tired and wanted to go …

Saying No to a Client

By |2022-01-27T13:10:10-03:00June 2nd, 2017|

Sometimes saying no is the best thing you can do for your client, for yourself, your career and your company -especially if you own it.

Sometimes you’re just saying no to a project, sometimes you’re …

Getting ready to design

By |2022-01-27T19:22:47-03:00May 3rd, 2016|

This post is not about design. Is about getting ready to design.

Three times in the same week I was asked by three different clients to generate ideas for …

The UX practitioner pyramid

By |2022-01-27T19:28:21-03:00April 4th, 2016|

When you’re looking for something online, one thing usually leads to something else. In this case, the something else I came upon is not a UX product pyramid, but a UX …

“Design is different”

By |2022-01-27T20:04:13-03:00February 26th, 2016|

All too often Designers complain about development teams working on their own and leaving usability as the last item on their list, if considered at all. They are also too …

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