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The paradox of users
(Leer en Español)Users and product growthWhen analyzing product growth, we can identify distinct phases, each characterized by its own pace and dynamics of expansion.The way to monitor this growth is by tracking the number of ...
How to Measure the ROI of UX: challenges and alternatives
(Leer en Español)A while ago I wrote about the ROI de UX. While that article was more "philosophical" in nature, I will take on a more practical approach here.But before discussing the ROI of UX, ...
Measuring vs. Understanding
(Leer en Español) During my design metrics class we were discussing the difference between output and outcome metrics when someone asked "the reason people drop off in the funnel, is an outcome or an output ...
Product Design and Product Designer: demistifying buzzwords
(Leer en español) Product Design and Product Designer are two trendy terms that are often used without a clear understanding of their meaning. The main problem with both is that because they include the word ...
