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The data-driven fallacy
Leer la versión en Español It is often assumed that making decisions based on data — in other words, being “data driven” — leads to more objective decisions, and therefore better ones. But that ...
AI strategy map
Leer la versión en Español aquí With the boom of artificial intelligence that we are experiencing (and suffering), in most companies there is a mandate to “start using AI.” Nobody really knows how or ...
Design: cost, expense or investment?
(Leer en Español) In an organization, design can be seen as a cost, an expense, or an investment. How design is perceived directly impacts its influence, priority in resource allocation, and participation in strategy. Being ...
The most critical and least validated product risk
(Leer en Español) When we develop a product or feature, it is important to consider the risks involved so we avoid investing time and resources in something that, at best, will need to be ...
