Talks

Designing for Decision Making

By |2024-03-07T15:49:04-03:00March 2nd, 2018|

Like it or not, Clients are always part of the design process.

But design decisions fall outside of the typical decisions they make. That’s why they make design decisions based on aesthetics, the competition, what …

No ROI: no Design

By |2024-03-07T15:14:26-03:00March 12th, 2016|

Last March I had the honor of being invited to talk at the IxDA chapter in Munich, Germany. I presented my talk “No ROI, no Design”, which I had presented a few months ago …

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