The data-driven fallacy
It is often assumed that making decisions based on data — in other words, being “data driven” …
AI strategy map
Leer la versión en Español aquí
With the boom of artificial intelligence that we are experiencing (and suffering), in most companies there is a mandate to “start using AI.” Nobody really knows how …
Design: cost, expense or investment?
In an organization, design can be seen as a cost, an expense, or an investment. How design is perceived directly impacts its influence, priority in resource allocation, …
The most critical and least validated product risk
When we develop a product or feature, it is important to consider the risks involved so we avoid investing time and resources in something that, at best, will need to be …
How to Measure the ROI of UX: challenges and alternatives
A while ago I wrote about the …
Measuring vs. Understanding
During my design metrics class we were discussing the difference between output and outcome metrics when someone asked “ …