The data-driven fallacy
Leer la versión en Español It is often assumed that making decisions based on data — in other words, being “data driven” — leads to more objective decisions, and therefore better ones. But that belief rests on three flawed assumptions: numbers are objective what is measured quantitatively matters more than what is measured qualitatively numbers offer a complete and ...
AI strategy map
Leer la versión en Español aquí With the boom of artificial intelligence that we are experiencing (and suffering), in most companies there is a mandate to “start using AI.” Nobody really knows how or for what, but it must be used. And so, there is a huge proliferation of “AI projects” within organizations, and trying to organize them is ...
Design: cost, expense or investment?
(Leer en Español) In an organization, design can be seen as a cost, an expense, or an investment. How design is perceived directly impacts its influence, priority in resource allocation, and participation in strategy. Being considered an investment—one that generates competitive advantages and contributes to a company's value—is not the same as being viewed as a support function that, due ...
The most critical and least validated product risk
(Leer en Español) When we develop a product or feature, it is important to consider the risks involved so we avoid investing time and resources in something that, at best, will need to be redone, or at worst, may not succeed. On this topic, Marty Cagan discusses four product risks, which I categorize based on the product triad: Value: ...
The paradox of users
(Leer en Español)Users and product growthWhen analyzing product growth, we can identify distinct phases, each characterized by its own pace and dynamics of expansion.The way to monitor this growth is by tracking the number of new users, the number of users lost (churn), and the number of users recovered (resurrection). The proportion of each of these users will vary at ...
How to Measure the ROI of UX: challenges and alternatives
(Leer en Español)A while ago I wrote about the ROI de UX. While that article was more "philosophical" in nature, I will take on a more practical approach here.But before discussing the ROI of UX, it’s important to remember what we all know but Alan Cooper expressed perfectly in his article, "The ROI of UX":If design is just about making ...
