Measuring vs. Understanding
(Leer en Español) During my design metrics class we were discussing the difference between output and outcome metrics when someone asked "the reason people drop off in the funnel, is an outcome or an output metric?". I was initially confused by this question, but then I realized why: it was conflating metrics with research. The reasons why people abandon have ...
Product Design and Product Designer: demistifying buzzwords
(Leer en español) Product Design and Product Designer are two trendy terms that are often used without a clear understanding of their meaning. The main problem with both is that because they include the word "design," they are often associated with aesthetic aspects, leading to many misconceptions. What is product design? Let's start by defining Product Design. I like the ...
What is a product?
(Leer en español) Product is a ubiquitous word: we talk about improving or designing a product, and there are also many roles focused on the product: product managers, product designers, product owners. But... what is a product? It is important to define what a product is, not because of its taxonomic value but because it gives us a frame ...
Sample blog post V2
Like it or not, Clients are always part of the design process. But design decisions fall outside of the typical decisions they make. That's why they make design decisions based on aesthetics, the competition, what their spouse thinks, or other non-design criteria. But ultimately, Design decisions are Business decisions. So helping our clients make the right design decisions is ...
Cómo ayudar a los clientes a tomar decisiones de diseño
Como Diseñadores, nuestra tarea principal es tomar decisiones de diseño. Pero a veces tenemos un desafío adicional, que es hacer que el cliente acompañe estas decisiones. Lo que pasa es que en muchos casos, el diseño no es el área de expertise de nuestros clientes. Y como las decisiones de diseño son, en última instancia, decisiones de negocio, es ...
How to identify relevant metrics with the “Questions first” approach
Leer este post en Español A common mistake when trying to identify the relevant metrics to assess the performance of a product or a design is starting by asking “Which metrics should we use?” That is, starting with metrics. When we approach measurement in a data-first way, what we usually end up with is a long list of metrics ...
