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Blog Medium Image2019-05-28T12:08:03-03:00

Saying No to a Client

Sometimes saying no is the best thing you can do for your client, for yourself, your career and your company -especially if you own it. Sometimes you’re just saying no to a project, sometimes you’re saying no to a client. When you work with a client where you don’t share the same values it is best to say thanks ...

By |June 2nd, 2017|Categories: Articles|0 Comments

Building healthy products: from Output to Outcome

Output over outcome is one of the principles of Lean UX. But it is also a great principle that product managers or anyone who's responsible for a product, like product owners and startup founders should apply. Usually, the product and development sprints are measured in output. That is, it measures how many features were launched at the end of ...

By |January 19th, 2017|Categories: Articles|0 Comments

Kano model, product design and startups: a powerful combination

As a product manager, the Kano model was an a-ha moment for me. It gave a name and a framework to a lot of the conversations around product design and features I’ve had all these years with bosses, clients and startups. The model helps identify, from a customer perspective, which features are key differentiators, which are a must but ...

By |January 15th, 2017|Categories: Articles|0 Comments

Getting ready to design

This post is not about design. Is about getting ready to design. Three times in the same week I was asked by three different clients to generate ideas for new features, to solve a specific problem or to improve results. Although some of these requests were tied to a KPI, none were made in reference to a business goal. ...

By |May 3rd, 2016|Categories: Articles|0 Comments

The UX practitioner pyramid

When you’re looking for something online, one thing usually leads to something else. In this case, the something else I came upon is not a UX product pyramid, but a UX practitioner pyramid. It comes from none but Leah Buley (Adaptive Path, author of “The UX team of One”), which in turns builds upon a model from David Sherwin ...

By |April 4th, 2016|Categories: Articles|0 Comments

Is too much testing bad?

A few days ago Alexis Brion shared this article with me: "The limits of the Startup Method". One of the main points of the article is that too much testing can be detrimental: “too much feedback from customers might cause the entrepreneurs to change the idea so frequently that they become disheartened” Along with that, the author suggests that ...

By |April 1st, 2016|Categories: Articles|0 Comments
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