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If you want to improve the funnel, just look outside the funnel
The natural focus of optimization efforts for ecommerce sites is the sales funnel, which is usually comprised of the steps -or screens- that go from the shopping cart to the thank you page. A ...
Thoughts on Analytics
Este post también está en español. Preparing my talk “Full loop analytics framework” for ILA 19 in Medellin, which as the title implies is focused on analytics, I’ve been reading a lot on the ...
Gathering requirements vs. assessing needs
Este artículo también está en Español. It would seem that gathering requirements and assessing needs are two ways of saying the same. However, methodologically speaking they are not, and this difference is key. The ...
The Minicanvas
Ir a la versión en Español In my Design Thinking, Product Innovation/Strategy and User Centered Product Design workshops, the first activity of the day is to fill out the canvas in order to lay ...
