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The Full Loop Analytics Framework
Part of my work in helping companies improve their products and services naturally involves working with metrics. A few months ago, I was collaborating with a client who was the Head of Design at ...
Insights template
Leer la versión en español In my Product Design course one of the things that I emphasize the most is how to turn design into value for the business. And we go through different ...
No ROI no Design (revisited)
Leer en Español One of the first talks I gave in the UX world (almost 5 years ago already!) was called “No ROI: no UX”. And lately I found myself quoting that title very often. ...
Law of diminishing returns, design and decision making
Leer en EspañolWhen I teach my analytics workshop a common question I get asked is “how do I improve my conversion rate?”. The thing is, that questions is answered with another question: how do you ...
