How to identify relevant metrics with the “Questions first” approach
A common mistake when trying to identify the relevant metrics to assess the performance of a product or a design is starting by asking “Which metrics should we use?” …
The Full Loop Analytics Framework
Part of my work in helping companies improve their products and services naturally involves working with metrics.
A few months ago, I was collaborating with a client who was the Head of Design at a …
Insights template
In my Product Design course one of the things that I emphasize the most is how to turn design into value for the business. And we go through …
No ROI no Design (revisited)
One of the first talks I gave in the UX world (almost 5 years ago already!) was called “No ROI: no UX”. And lately I found myself quoting that title very …
Law of diminishing returns, design and decision making
When I teach my analytics workshop a common question I get asked is “how do I improve my conversion rate?”. The thing is, that questions is answered with another question: how …
If you want to improve the funnel, just look outside the funnel
The natural focus of …
Thoughts on Analytics
Este post también está en español.
Preparing my talk “Full loop analytics framework” for ILA 19 in Medellin, which as the title implies is focused on analytics, I’ve been reading a lot on the …
Gathering requirements vs. assessing needs
Este artículo también está en Español.
It would seem that gathering requirements and assessing needs are two ways of saying the same. However, methodologically speaking they are not, and this difference is key.
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The Minicanvas
In my Design Thinking, Product Innovation/Strategy and User Centered Product Design workshops, the first activity of the day is to fill out the canvas in order to lay …
Think No UI? Think again
With the rise of IoT products many started talking about the death of screens, voice operated apps/devices and how we won’t need screens anymore.
The No UI …