The Full Loop Analytics Framework
Part of my work in helping companies improve their products and services naturally involves working with metrics. A few months ago, I was collaborating with a client who was the Head of Design at a large corporation who wanted to create a metrics dashboard that would help him demonstrate how his team’s work contributed not only to product performance ...
Insights template
Leer la versión en español In my Product Design course one of the things that I emphasize the most is how to turn design into value for the business. And we go through different tools to do that. One of them is the “Insights Template”, that I created working with product and design teams to help them quickly identify ...
No ROI no Design (revisited)
Leer en Español One of the first talks I gave in the UX world (almost 5 years ago already!) was called “No ROI: no UX”. And lately I found myself quoting that title very often. As if by chance, last week, looking at Google analytics I saw that this presentation was one of the most viewed last month, so I ...
Law of diminishing returns, design and decision making
Leer en EspañolWhen I teach my analytics workshop a common question I get asked is “how do I improve my conversion rate?”. The thing is, that questions is answered with another question: how do you know if there is room for improvement?And the answer to this one has me talking about the law of diminishing returns, which is a concept widely ...
If you want to improve the funnel, just look outside the funnel
The natural focus of optimization efforts for ecommerce sites is the sales funnel, which is usually comprised of the steps -or screens- that go from the shopping cart to the thank you page. A lot of companies have teams dedicated to optimizing the funnel. Some even have one team per step of the funnel. But sometimes this excessive focus ...
Thoughts on Analytics
Este post también está en español. Preparing my talk “Full loop analytics framework” for ILA 19 in Medellin, which as the title implies is focused on analytics, I’ve been reading a lot on the subject. Here’s a small compendium of a few things that I found interesting. Context is key In his article “Observations on Data, Metrics and Goals”, ...
