Cómo ayudar a los clientes a tomar decisiones de diseño
Como Diseñadores, nuestra tarea principal es tomar decisiones de diseño. Pero a veces tenemos un desafío adicional, que es hacer que el cliente acompañe estas decisiones. Lo que pasa es que en muchos casos, ...
How to identify relevant metrics with the “Questions first” approach
Leer este post en Español A common mistake when trying to identify the relevant metrics to assess the performance of a product or a design is starting by asking “Which metrics should we use?” ...
The Full Loop Analytics Framework
Part of my work in helping companies improve their products and services naturally involves working with metrics. A few months ago, I was collaborating with a client who was the Head of Design at ...
Insights template
Leer la versión en español In my Product Design course one of the things that I emphasize the most is how to turn design into value for the business. And we go through different ...
No ROI no Design (revisited)
Leer en Español One of the first talks I gave in the UX world (almost 5 years ago already!) was called “No ROI: no UX”. And lately I found myself quoting that title very often. ...
Law of diminishing returns, design and decision making
Leer en EspañolWhen I teach my analytics workshop a common question I get asked is “how do I improve my conversion rate?”. The thing is, that questions is answered with another question: how do you ...
If you want to improve the funnel, just look outside the funnel
The natural focus of optimization efforts for ecommerce sites is the sales funnel, which is usually comprised of the steps -or screens- that go from the shopping cart to the thank you page. A ...
Thoughts on Analytics
Este post también está en español. Preparing my talk “Full loop analytics framework” for ILA 19 in Medellin, which as the title implies is focused on analytics, I’ve been reading a lot on the ...
Gathering requirements vs. assessing needs
Este artículo también está en Español. It would seem that gathering requirements and assessing needs are two ways of saying the same. However, methodologically speaking they are not, and this difference is key. The ...
The Minicanvas
Ir a la versión en Español In my Design Thinking, Product Innovation/Strategy and User Centered Product Design workshops, the first activity of the day is to fill out the canvas in order to lay ...
